Why LeBron's presidential endorsement does and doesn't matter

    Why are we seeing celebrities, sports stars, writers, directors, etc. endorse presidential candidates?  And why do we care?  Well I don't, and I'll tell you why.  The first reason should be obvious: they have no political credentials.  When someone like LeBron James, or the co-creator of South Park, Trey Parker, or Katy Perry endorse a candidate, they often do so for publicity, but it's also very much so out of ignorance.  They have no credibility and we should consider the reasons why they are endorsing their candidate of choice.  They don't know or understand the policies of the candidate very well, and they don't really think they will have an effect on them or their career.  We mock those who bandwagon to a certain team like the Cavs or the Warriors, but then they, the players themselves, bandwagon on political trains themselves.  We can assume the reason LeBron endorsed Hillary is because she supports Obama, who is black like LeBron, whom LeBron calls a good friend.  LeBron has also jumped aboard the race-baiting train and will do what he can to try and make a statement like Colin Kaepernick.
    Something else to consider is the money behind it all.  Dozens, if not hundreds of celebrities are paid by each candidate (typically the Democratic candidate) to endorse them.  Because money is very important to celebrities, and again, because they don't think any candidate can really hurt their career or income, they will take the highest bid.  If celebrities were actually educated or smart, they would know that the candidates CAN and DO affect their income and careers quite a bit.  According to Forbes, LeBron James' income for 2015 was $64.6 million which means he pays $25.6 in taxes at the very least.  If he were to choose a republican, such as Ben Carson who proposed a 10% flat tax on everyone, he'd be making $16.14 million more a year!  This is not something he, or really any other celebrity considers because, either way, they make a lot of money.
    But why does it matter who LeBron or other celebrities endorse?  Well particularly for places like Ohio, it is important.  People there almost worship LeBron James and even though he has no political merit, they'll listen to him. These type of endorsements, though credential-less, could actually swing the election to Hillary, or Trump, or Johnson, or whomever receives these endorsements.  We become so obsessed with celebrities that we idolize them and take anything they say or do as a legitimate option to be considered.  We, as voters, must find which sources, endorsers, and voices are reliable, as well as do research on the candidates' policies, history, and morals ourselves before we make our decision.  Remember, "by their fruits ye shall know them."